Introducing the Earthing brand

Earthing is to sync the body to the natural rhythms of the earth. We envision a future where everybody understands how essential it is to be connected to the earth in order to restore and maintain health.

• 100% proven grounding technology patented by Earthing®, it connects your body naturally to the earth through a special conductive rubber strip, grounding your foot directly to the earths natural conductivity.
• Proven healthy way - see at www.earthing.com

          

A message from Clint Ober

I’ve never wanted to be in the “shoe business,” but at the same time, I’ve always dreamed of creating a high-quality Earthing shoe to replace the traditional rubber-soled shoe that blocks us from the healing energy of the Earth.

 But Nike® said no...

 The idea of Earthing shoes was born more than a decade ago when we were performing a research study at the University of Oregon. After a strenuous workout, athletes slept on an Earthing mat to show how being grounded prevented inflammation and improved recovery.

After experiencing the positive results of the study, the athletes involved suggested that Nike should start manufacturing Earthing shoes for runners.

The image below on the left shows inflammation of the legs before Earthing; the image on the right shows almost complete inflammation-reduction after wearing Earthing shoes for just 40 minutes.

In pitching the idea to Nike, they turned it down. It was an idea ahead of its time. Not enough people knew about grounding back then.

Nike said, “When people come to our stores and begin asking for Earthing shoes, then we’ll make them. Someone needs to educate the public about Earthing first.”

Since Earthing is a research and development company, we decided to engineer and produce 20,000 pairs of grounded flip flops. We thought this would be a good way to see if there was a market for Earthing shoes in a community that understood the benefits of being grounded.

We debuted the flip flops at a large health conference in 2010 and they sold out within two weeks!

Since then, we’ve been working on developing Earthing shoe technology that is affordable and has long-lasting efficacy. Over the last four years, we’ve perfected the Earthing component - the conductive carbon part of the shoe. And now, we’re hoping you’ll help us with the rest.

Why Are We Conducting This Study?

The research study results will be published and distributed to the shoe industry worldwide. Our hope is that these results will prompt major shoe manufacturers to consider their customers' health and begin distributing Earthing shoes to the mass market.

If you know any woman with ADD, ADHD, Alzheimer’s, arthritis, asthma, autism, cardiovascular disease, chronic pain, diabetes, fibromyalgia, hot flashes, infertility, insomnia, Lupus, menstrual cramps, multiple sclerosis, non-healing wounds, or any chronic inflammation-related condition, please forward her this email.

A few women who have given the Earthing shoes a ‘test run’ have this to say about them:  “My Earthing shoes fit like a glove! The shoes are very light and easy to wear. I do a lot of walking, and these are the best walking shoes I’ve ever had. I have suffered with pain in my feet, knees, legs, and back. Since wearing the Earthing shoes, I no longer have the pains that plagued me for years! They have all vanished!” - Janna S

 

“I have worn these shoes everyday for over a week. I love the shape of the shoe and the subtle arch support is wonderful. When I'm done with the day my feet do not ache and my back feels great. I feel they are true to size. The 9 1/2 fit perfectly with socks on. And I absolutely love the grounding I get all day long. I would say these are a win for anyone who loves Earthing.” - Kelly W.

 

“I have been a hairdresser for 34 years and I have the most finicky feet. I have tried every brand of shoe on the market for plantar fasciitis. I stand so many hours a week on my feet and at the end of the day my feet would be so swollen. I worked the entire Christmas rush double booked in the new Earthing shoes with absolutely no pain. My normal shoes by the end of the day caused pain simply by standing. I was sleeping better, had increased energy, and my mood improved. I took them with me to Mexico and wore them all over the uneven sidewalks, and they did beautifully. I came home from my trip, and I was double booked catching up on clients and my feet feel incredible.” - Kerry S.